Environmental professionals and the mass media
Environmental professionals frequently attempt to use the mass media as vehicles for public information and education campaigns; the mass media, on the other hand, frequently engage in ''the use of subject matter and literary treatment calculated to arouse excited interest and emotional response.'' It is not then surprising that environmental professionals and others have given the media mixed reviews in terms of media performance in constructing the environment as a social problem. Yet it is difficult to see how pervasive public pro-environmental reportage by the mass media. The continuing challenge to environmental professional-media relations is one of facilitating a sober consideration of ways that will help enhance environmental quality and energy conservation without jeopardizing other human needs. 61 references.
- Research Organization:
- Univ. of Wisconsin, Madison
- OSTI ID:
- 6946526
- Journal Information:
- Environ. Prof.; (United States), Vol. 5:3/4
- Country of Publication:
- United States
- Language:
- English
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