Electric and gas utility marketing of residential energy conservation case studies

Technical Report · Thu May 01 00:00:00 EDT 1980

DOI:https://doi.org/10.2172/5223599· OSTI ID:5223599

The objective of this research was to obtain information about utility conservation marketing techniques from companies actively engaged in performing residential conservation services. Many utilities currently are offering comprehensive services (audits, listing of contractors and lenders, post-installation inspection, advertising, and performing consumer research). Activities are reported for the following utilities: Niagara Mohawk Power Corporation; Tampa Electric Company; Memphis Light, Gas, and Water Division; Northern States Power-Wisconsin; Public Service Company of Colorado; Arizona Public Service Company; Pacific Gas and Electric Company; Sacramento Municipal Utility District; and Pacific Power and Light Company.

• Research Organization: Booz, Allen and Hamilton, Inc., Bethesda, MD (USA)
• DOE Contract Number: AC01-78RG03356
• OSTI ID: 5223599
• Report Number(s): DOE/RG/3356-T1
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
29 ENERGY PLANNING
POLICY AND ECONOMY
ELECTRIC UTILITIES
ENERGY AUDITS
INFORMATION DISSEMINATION
ENERGY CONSERVATION
ATTITUDES
MARKETING RESEARCH
GAS UTILITIES
RESIDENTIAL SECTOR
ADVERTISING
IMPLEMENTATION
OPERATION
RECOMMENDATIONS
AUDITS
PUBLIC UTILITIES
320101* - Energy Conservation
Consumption
& Utilization- Residential Buildings- (-1987)
291000 - Energy Planning & Policy- Conservation
296000 - Energy Planning & Policy- Electric Power