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Title: Electric and gas utility marketing of residential energy conservation case studies

The objective of this research was to obtain information about utility conservation marketing techniques from companies actively engaged in performing residential conservation services. Many utilities currently are offering comprehensive services (audits, listing of contractors and lenders, post-installation inspection, advertising, and performing consumer research). Activities are reported for the following utilities: Niagara Mohawk Power Corporation; Tampa Electric Company; Memphis Light, Gas, and Water Division; Northern States Power-Wisconsin; Public Service Company of Colorado; Arizona Public Service Company; Pacific Gas and Electric Company; Sacramento Municipal Utility District; and Pacific Power and Light Company.
Publication Date:
OSTI Identifier:
5223599
Report Number(s):
DOE/RG/3356-T1
DOE Contract Number:
AC01-78RG03356
Resource Type:
Technical Report
Research Org:
Booz, Allen and Hamilton, Inc., Bethesda, MD (USA)
Country of Publication:
United States
Language:
English
Subject:
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION; 29 ENERGY PLANNING, POLICY AND ECONOMY; ELECTRIC UTILITIES; ENERGY AUDITS; INFORMATION DISSEMINATION; ENERGY CONSERVATION; ATTITUDES; MARKETING RESEARCH; GAS UTILITIES; RESIDENTIAL SECTOR; ADVERTISING; IMPLEMENTATION; OPERATION; RECOMMENDATIONS; AUDITS; PUBLIC UTILITIES 320101* -- Energy Conservation, Consumption, & Utilization-- Residential Buildings-- (-1987); 291000 -- Energy Planning & Policy-- Conservation; 296000 -- Energy Planning & Policy-- Electric Power