Marketing Strategy Research
This report documents the research that has been undertaken as background for preparation of a marketing campaign for middle and high school students to increase interest in national security careers at the National Nuclear Security Administration. This work is a part of the National Security Preparedness Project (NSPP), being performed under a Department of Energy (DOE)/National Nuclear Security Administration (NNSA) grant. Previous research on the development of a properly trained and skilled national security workforce has identified a lack of interest by k-12 students in the STEM (Science, Technology, Engineering, and Mathematics) fields. Further, participation in these careers by women and minority populations is limited and is not increasing. Added to this are low educational achievement levels in New Mexico, where the marketing campaign will be deployed.
- Research Organization:
- Arrowhead Center, New Mexico State University, Las Cruces, NM
- Sponsoring Organization:
- USDOE National Nuclear Security Administration (NA)
- DOE Contract Number:
- FG52-07NA28084
- OSTI ID:
- 974324
- Report Number(s):
- DOE/NA/28084-SF311; TRN: US201007%%839
- Country of Publication:
- United States
- Language:
- English
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