District heating campaign in Sweden

Conference · Fri Sep 01 04:00:00 EDT 1995

OSTI ID:96179

Stalebrant, R E ^[1]

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1. Swedish District Heating Association, Stockholm (Sweden)

During the fall of 1994 a district heating campaign was conducted in Sweden. The campaign was initiated because the Swedish district heating companies agreed that it was time to increase knowledge and awareness of district heating among the general public, especially among potential customers. The campaign involved many district heating companies and was organized as a special project. Advertising companies, media advisers, consultants and investigators were also engaged. The campaign was conducted in two stages, a national campaign followed by local campaign was conducted in two stages, a national campaign followed by local campaigns. The national campaign was conducted during two weeks of November 1994 and comprised advertising on commercial TV and in the press.

• OSTI ID: 96179
• Report Number(s): CONF-9506165--
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
ADVERTISING
DISTRICT HEATING
MARKETING
PUBLIC RELATIONS
SWEDEN