Customer choice and green power in the United States: How far can it take us?
Journal Article
·
· Energy and Environment
- LBNL Library
This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of US green power marketing to date. Green power marketing - the business of selling electricity products distinguished by their environmental attribute s - seeks to develop a private market for renewable energy driven by consumer demand for green products. Debate has centered on the ability of such a market to provide a significant level of support for renewable energy sources. This paper examines experience to date with green power markets in the US, providing an historical overview, reviewing product offerings, assessing customer response and calculating overall support for renewable energy.
- Research Organization:
- Lawrence Berkeley National Lab., CA (US)
- Sponsoring Organization:
- USDOE Assistant Secretary for Energy Efficiency and Renewable Energy (US)
- DOE Contract Number:
- AC03-76SF00098
- OSTI ID:
- 776641
- Report Number(s):
- LBNL--47240
- Journal Information:
- Energy and Environment, Journal Name: Energy and Environment Journal Issue: 4 Vol. 1
- Country of Publication:
- United States
- Language:
- English
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