Green Power Marketing in the United States: A Status Report (Fifth Edition)

Technical Report · Fri Aug 04 00:00:00 EDT 2000

DOI:https://doi.org/10.2172/764567· OSTI ID:764567

Swezey, B; Bird, L

For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term green power generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all U.S. consumers will have the option to purchase green power by the year 2000, either from their regulated utility provider or in competitive markets. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in competitive and regulated market settings is included.

• Research Organization: National Renewable Energy Lab., Golden, CO (US)
• Sponsoring Organization: US Department of Energy (US)
• DOE Contract Number: AC36-99GO10337
• OSTI ID: 764567
• Report Number(s): NREL/TP-620-28738
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
COMPETITION
CUSTOMER CHOICE
ELECTRIC POWER INDUSTRY
ELECTRICITY
ENERGY SOURCES
GREEN ENERGY
GREEN POWER
GREEN POWER MARKETING
MARKETING
RENEWABLE ENERGY SOURCES
RENEWABLES
COMPETITION
UTILITY GREEN PRICING
UTILITY RESTRUCTURING