Proposed energy conservation contingency plan: emergency restrictions on illuminated advertising and certain gas lighting. Economic impact analysis. Environmental impact assessment. Contingency plan No. 5

Technical Report · Wed Sep 01 04:00:00 EDT 1976

OSTI ID:7325194

In the event of a severe energy supply disruption or in order to fulfill obligations of the U.S. under the International Energy Program, the President may implement one or more energy conservation contingency plans provided for in the Energy Policy and Conservation Act (EPCA) of 1975. This report describes the economic impact of restrictions on the use of illuminated advertising and certain gas lighting. The proposed plan would reduce demand for electricity and natural gas. The reduced demand for electricity would result in reduced demand for oil, natural gas, and other fuels used to generate electricity. Since oil and natural gas would be in short supply, the reduced use of these fuels in the generation of electricity could make supplies available to other industries. By contrast, the coal supply would not be affected by these conditions. However, the substitutability of coal for fuels in short supply (especially oil for electric generation) would tend to offset the impact of reduced demand for coal to generate electricity. Advertising expenditures would shift. Expenditures for illuminated outdoor signs would fall and expenditures for advertising in other media (e.g., radio, newspapers) would rise. No significant effect upon aggregate retail sales is anticipated. In summary, microeconomic effects of the measure are negligible and all effects are minor and/or beneficial. These effects are almost lost in the projected economic effects that would result from any severe supply interruption.

• Research Organization: Federal Energy Administration, Washington, DC (USA)
• OSTI ID: 7325194
• Report Number(s): FEA/H-76/434
• Country of Publication: United States
• Language: English

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29 ENERGY PLANNING, POLICY, AND ECONOMY
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32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
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COST
DEMAND FACTORS
ECONOMIC IMPACT
ECONOMIC POLICY
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EMERGENCY PLAN
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ENERGY SHORTAGES
ENERGY SOURCES
ENERGY SUPPLIES
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FLUIDS
FOSSIL FUELS
FUEL GAS
FUELS
GAS FUELS
GASES
INVESTMENT
LAWS
LIGHTING SYSTEMS
MARKET
NATURAL GAS
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