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U.S. Department of Energy
Office of Scientific and Technical Information

Group discussions regarding consumer energy conservation

Technical Report ·
OSTI ID:7217065
The results of a series of group discussions conducted to investigate consumer attitudes and motivations as they relate to energy conservation are described. Specifically, the study was designed to cast light on the following questions: (1) the background climate of opinion that acts as a frame of reference for energy conservation communications; (2) classification of consumers in terms of adherence to or rejection of a conservation ethic; (3) the relation of energy waste and conservation to the standard of living aspirations of Americans; (4) the dominant kinds of motivations that are likely to influence receptivity to communications designed to promote energy conservation; (5) compatibility of counter-culture values with the conservation ethic; (6) kinds of beliefs held regarding the future role of alternative energy sources; (7) the likely effectiveness of economic incentives to energy conservation; (8) differences between teenager and pre-teen attitudes from adult attitudes.
Research Organization:
Gallup Organization, Inc., Princeton, NJ (USA)
OSTI ID:
7217065
Report Number(s):
PB-254639
Country of Publication:
United States
Language:
English