Customer thermal energy storage. A marketing opportunity for cooling off electric peak demand

Journal Article · Sat Nov 01 00:00:00 EST 1986 · IEEE Trans. Power Syst.; (United States)

DOI:https://doi.org/10.1109/TPWRS.1986.4335016· OSTI ID:7196696

Bentley, W G; Evelyn, J C

Traditionally, electric utilities have forecast the demand for their product and planned a supply system to satisfy the market. Rather than treating the forecast demand as a given, Florida Power and Light Company (FPL), has established a marketing planning function to alter future demand through direct involvement in the marketplace. The crucial element in management's evaluation of opportunities to build, maintain, shift or reduce customer load is a better understanding of our customers, including their preferences and behavior in purchasing energy. A market analysis utilizing a comprehensive marketing planning model, the Load Management Strategy Testing Model (LMSTM), indicates that the commercial sector, in general, and customer thermal energy storage, in particular, is a demand-style option the Company will actively promote. That identification is made by a detailed market feasibility study FPL is currently managing.

• Research Organization: Florida Power and Light Co., 9250 West Flagler St., Miami, FL 33174
• OSTI ID: 7196696
• Journal Information: IEEE Trans. Power Syst.; (United States), Vol. PWRS-1:4
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING
POLICY AND ECONOMY
25 ENERGY STORAGE
ELECTRIC UTILITIES
LOAD MANAGEMENT
THERMAL ENERGY STORAGE EQUIPMENT
MARKET
COMMERCIAL SECTOR
FEASIBILITY STUDIES
FORECASTING
PEAK LOAD
PLANNING
POWER DEMAND
EQUIPMENT
MANAGEMENT
PUBLIC UTILITIES
296000* - Energy Planning & Policy- Electric Power
250600 - Energy Storage- Thermal
290200 - Energy Planning & Policy- Economics & Sociology