Mass-transit management: a handbook for small cities. Third edition, revised, February 1988

Technical Report · Mon Feb 01 00:00:00 EST 1988

OSTI ID:6938751

The purpose of the revised handbook is to provide information for the management of mass transit in cities operating 101 buses or fewer. A modern, systematic approach to the management of transit firms was worked into the material to improve conventional practices of the transit industry. The small-cities handbook consists of 4 separate volumes/parts. Part 1: Goals, Support and Finance--includes chapters on establishing goals and objectives, understanding the consumer, gaining public support and action, institutionalizing transit as an integral part of the community, and financing transit. Part 2: Management and Control--focuses on management and the control and information devices needed for effective management. Part 3: Operations--covers important areas of day-to-day operations coordinated as the product element in the marketing mix. Part 4: Marketing--addresses promotional activities and the marketing program. The handbook promotes concepts such as results-oriented management, marketing, management-by-objectives. It provides recommendations for policy-making bodies as well as management.

• Research Organization: Indiana Univ., Bloomington (USA). Inst. for Urban Transportation
• OSTI ID: 6938751
• Report Number(s): PB-88-209770/XAB
• Resource Relation: Other Information: Set includes PB--88-209788 through PB--88-209812. See also PB--81-249864
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
29 ENERGY PLANNING
POLICY AND ECONOMY
BUSES
MASS TRANSIT SYSTEMS
MANAGEMENT
URBAN AREAS
MANUALS
DOCUMENT TYPES
TRANSPORTATION SYSTEMS
VEHICLES
320203* - Energy Conservation
Consumption
& Utilization- Transportation- Land & Roadway
291000 - Energy Planning & Policy- Conservation