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U.S. Department of Energy
Office of Scientific and Technical Information

A framework for assessing programmatic options for acquiring the new home conservation resource

Technical Report ·
OSTI ID:6887161
As part of its role in supporting the Northwest Power Council's Model Conservation Standards (MCS), the Bonneville Power Administration may wish to consider alternative program strategy options to encourage widespread adoption of the MCS. Five options for BPA's consideration are presented in this report: regulatory approach, positive incentives, negative incentives, marketing approach, and institutional adjustments. To systematically consider the relative merits of each option, an evaluation framework has been developed. This framework employs criteria that reflect considerations identified in the technology diffusion literature and relevant portions of social psychological literatures. The framework also takes into account the different perspectives and interests held by the various audiences who must accept the strategy and implementation of a program to encourage adoption of MCS.
Research Organization:
Pacific Northwest Lab., Richland, WA (USA)
DOE Contract Number:
AC06-76RL01830
OSTI ID:
6887161
Report Number(s):
DOE/BP/18690-5; ON: DE87005937
Country of Publication:
United States
Language:
English