Green Power Marketing in Retail Competition: An Early Assessment
- LBL
- NREL
Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted.
- Research Organization:
- National Renewable Energy Lab., Golden, CO (US)
- Sponsoring Organization:
- US Department of Energy (US)
- DOE Contract Number:
- AC36-99GO10337
- OSTI ID:
- 6730
- Report Number(s):
- NREL/TP-620-25939; ON: DE00006730
- Country of Publication:
- United States
- Language:
- English
Similar Records
The New Hampshire retail competition pilot program and the role of green marketing
Green Power Marketing in the United States: A Status Report (Eighth Edition)
Green Power Marketing in the United States: A Status Report; Seventh Edition
Technical Report
·
Fri Oct 31 23:00:00 EST 1997
·
OSTI ID:563192
Green Power Marketing in the United States: A Status Report (Eighth Edition)
Technical Report
·
Sat Oct 01 00:00:00 EDT 2005
·
OSTI ID:15020500
Green Power Marketing in the United States: A Status Report; Seventh Edition
Technical Report
·
Wed Sep 01 00:00:00 EDT 2004
·
OSTI ID:15009706