How to diffuse solar innovations to US consumers. Part II of a series

Journal Article · Wed Sep 01 04:00:00 EDT 1982 · AERO Sun-Times; (United States)

OSTI ID:6467700

Shama, A

The social change perspective and diffusion perspective of solar energy are discussed. Discussions on product price, promotion, and distribution of renewable energy systems are presented. The conclusions and recommendations are: (1) develop and perfect solar energy products; (2) define solar energy products carefully; (3) rely on relative advantage of solar energy innovations; (4) demonstrate solar energy innovations; (5) target solar energy innovations; (6) introduce regional policies; (7) help the consumer decision-making process; (8) consider the do-it-yourself market; (9) reward the use of solar energy innovations; (10) offer financial services; (11) ensure realistic price comparisons; (12) use penetration price policy; (13) ensure appropriate distribution; (14) discourage energy inefficient practices; (15) promote the use of solar; (16) use flexible mandates. (MJF)

• Research Organization: Solar Energy Research Inst., Golden, CO
• OSTI ID: 6467700
• Journal Information: AERO Sun-Times; (United States), Journal Name: AERO Sun-Times; (United States) Vol. 9:8; ISSN STNOD
• Country of Publication: United States
• Language: English

Related Subjects

14 SOLAR ENERGY
140000* -- Solar Energy
ATTITUDES
COMPARATIVE EVALUATIONS
DECISION MAKING
ENERGY
ENERGY SOURCES
MARKETING
PRICES
PUBLIC OPINION
PUBLIC RELATIONS
RENEWABLE ENERGY SOURCES
SOLAR ENERGY