Risk communication 101: Address fears, suppress chaos
- National Medical Advisory Service, Inc., Bethesda, MD (United States)
Improper risk communication can create more problems than the original event created and is a growing problem. Proper risk communication is a key area of crisis management and cannot be overlooked in this new age of chemical awareness. An environmental risk communicator should keep these factors in mind: never discount people's fears; rule out direct health threats, when possible; understand people's concerns; understand toxicology; be able to communicate. If you are responsible for hiring communicators, be sure to test them. Ask them how they would deal with a situation in which levels of a chemical are below those known to produce harm. A risk communicator must present this to people in an understanding fashion, be sensitive to human concerns and be knowledgeable about toxic risks.
- OSTI ID:
- 6081224
- Report Number(s):
- CONF-930523--
- Journal Information:
- Environmental Professional; (United States), Journal Name: Environmental Professional; (United States) Vol. Supplement; ISSN 0191-5398; ISSN EPROD9
- Country of Publication:
- United States
- Language:
- English
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