Marketing passive solar energy to the building industry
The first national marketing effort of the passive solar design concept which was conducted in 1980-1981 is examined. The prime audiences for this program were builders, remodelers, building material distributors and dealers, architects and the home buying public. To effectively implement this publicity campaign, four steps were necessary: 1. catch the audience's attention; 2. convey a direct and clear message; 3. reinforce the message; and 4. motivate the audience to action. While there are many different avenues to approach any target audience, SRA chose its proven methods of reaching the building community. Trade press, direct mail, industry events, conferences, editorial supplements and newspaper services were used to implement this highly successful program. How each strategy was chosen and implemented will be discussed. The results of the program will be displayed and examined.
- Research Organization:
- Sumner Rider and Associates, New York, NY
- OSTI ID:
- 6071875
- Report Number(s):
- CONF-810925-
- Journal Information:
- Proc. Annu. Meet. - Am. Sect. Int. Sol. Energy Soc.; (United States), Journal Name: Proc. Annu. Meet. - Am. Sect. Int. Sol. Energy Soc.; (United States) Vol. 6; ISSN PMSID
- Country of Publication:
- United States
- Language:
- English
Similar Records
Moving passive into the mass market: the Acorn/Massdesign passive prototype
Department of Energy's Solar Technology Transfer Program
Related Subjects
140400* -- Solar Energy-- Environmental Aspects
140901 -- Solar Thermal Utilization-- Space Heating & Cooling
ADVERTISING
CONSTRUCTION INDUSTRY
ENERGY SYSTEMS
EQUIPMENT
HEATING SYSTEMS
INDUSTRY
MARKETING
MEETINGS
PASSIVE SOLAR HEATING SYSTEMS
SOLAR EQUIPMENT
SOLAR HEATING SYSTEMS