Automotive advertising copy test. Final report

Technical Report · Thu Nov 01 00:00:00 EST 1984

OSTI ID:6065684

In order to better understand consumer perceptions and use of the mileage estimates as presented in print advertising, the Department of Energy, in conjunction with the Federal Trade Commission and the EPA, initiated a research project. Purpose was to: measure recall/recognition of EPA Estimated MPG/highway mileage estimates in print ads; determine consumer expectations and believability of advertised mileage guidelines; measure recall/comprehension of mileage disclaimers; and determine how consumers utilize published mileage estimates.

• Research Organization: Goldstein/Krall Marketing Resources, Inc., Stamford, CT (USA)
• DOE Contract Number: AC01-83PE70521
• OSTI ID: 6065684
• Report Number(s): DOE/PE/70521-T1; ON: DE85006934
• Resource Relation: Other Information: Portions are illegible in microfiche products. Original copy available until stock is exhausted
• Country of Publication: United States
• Language: English

Related Subjects

33 ADVANCED PROPULSION SYSTEMS
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
AUTOMOTIVE FUELS
FUEL ECONOMY
ADVERTISING
AUTOMOBILES
GASOLINE
US EPA
FUELS
LIQUID FUELS
NATIONAL ORGANIZATIONS
PETROLEUM PRODUCTS
US ORGANIZATIONS
VEHICLES
330000* - Advanced Propulsion Systems
320203 - Energy Conservation
Consumption
& Utilization- Transportation- Land & Roadway