Market analysis and program for use for energy conservation manuals: a marketing plan. Final report

Technical Report · Fri Feb 25 00:00:00 EST 1977

DOI:https://doi.org/10.2172/6040571· OSTI ID:6040571

The FEA, with a mission to analyze total national energy usage, formulate policy, and stimulate actions that will increase domestic energy supply and decrease energy demand, decided to develop effective energy conservation manuals for decision makers in existing buildings. The manuals developed are: Building Owner's and Manager's Guide to Energy Conservation; Building Operator's Guide to Energy Conservation; and Architect's and Engineer's Guide to Energy Conservation. The background and scope of the entire project which led to the development of the manuals is discussed in the introduction of this publication. Part II, Market Analysis, provides insight into the character of the designated audiences for the manuals. Part III, Program for Use, is a marketing and promotion plan for the manuals.

• Research Organization: Federal Energy Administration, Washington, DC (United States)
• OSTI ID: 6040571
• Report Number(s): DOE/TIC-10545
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
29 ENERGY PLANNING
POLICY AND ECONOMY
BUILDINGS
ENERGY CONSERVATION
MANUALS
DECISION MAKING
EVALUATION
IMPLEMENTATION
MARKET
SYSTEMS ANALYSIS
DOCUMENT TYPES
320100* - Energy Conservation
Consumption
& Utilization- Buildings
291000 - Energy Planning & Policy- Conservation