Communicating radon risk effectively: Radon testing in Maryland. Final report

Technical Report · Sat Oct 01 04:00:00 EDT 1988

OSTI ID:5859338

Desvousges, W H; Smith, V K; Rink, H H

Two sets of materials and corresponding delivery strategies for communicating radon risk were evaluated, compared with a 'no-special-treatment' strategy in a comparison community. One community received radio public-service announcements and utility bill inserts. The second received these plus posters, local government sponsorship of a radon awareness week, and local slide presentations. The most-intensive efforts (multiple channels, multiple hits) were more effective than the less intensive effort, which had little impact compared with no special treatment. From a marketing perspective, the effort was very successful, increasing the share of homeowners who tested for radon from 5% to 15%. This may not be viewed as sufficiently effective from a public-health perspective, however.

• Research Organization: Research Triangle Inst., Research Triangle Park, NC (USA)
• OSTI ID: 5859338
• Report Number(s): PB-89-196422/XAB
• Country of Publication: United States
• Language: English

Related Subjects

500300* -- Environment
Atmospheric-- Radioactive Materials Monitoring & Transport-- (-1989)
54 ENVIRONMENTAL SCIENCES
AIR POLLUTION
BUILDINGS
DESIGN
DOCUMENT TYPES
EDUCATION
ELEMENTS
FEDERAL REGION III
FLUIDS
GASES
INDOOR AIR POLLUTION
MARYLAND
NONMETALS
NORTH AMERICA
POLLUTION
PROGRESS REPORT
RADON
RARE GASES
RESIDENTIAL BUILDINGS
RISK ASSESSMENT
SURVEYS
USA