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Design options to test the effects of financial incentives in a utility conservation program: TVA's heat-pump water-heater program

Technical Report ·
OSTI ID:5832274
Several experimental designs and analysis techniques are described and assessed. Using TVA's Heat Pump Water Heater Program as a carrier, it addresses questions related to financial incentives such as: (1) Do TVA residential customers prefer loans or rebates. (2) What is the incremental effect of financial incentives on conservation investments relative to information-only programs. How does the effect vary with increases in the incentive. (3) How do users of financial incentives differ from nonusers. The five design alternatives include both household level and distributor level data collection and analysis. The designs are: (1) random assignment of households to treatments within distributors with matching; (2) random assignment of households to treatments within distributors without matching; (3) random assignment of treatments at the distributor level; (4) random assignment of households to treatments within distributors that are randomly selected from matched blocks of distributors (combination of designs 2 and 3); and (5) nonrandomized design that uses whatever data are available. These methods are assessed in terms of administrative difficulties, strength of conclusions (both internal and external validity), and the costs of data collection and analysis.
Research Organization:
Oak Ridge National Lab., TN (USA)
DOE Contract Number:
W-7405-ENG-26
OSTI ID:
5832274
Report Number(s):
ORNL/CON-125; ON: DE83016344
Country of Publication:
United States
Language:
English