Communication Strategy to Commercialize Passive Solar Energy
Although certain technical and economic issues remain to be clarified, passive solar market development is increasingly dependent upon communications such as information dissemination, education, training and promotional activities. Target audiences are identified as both recipients and disseminators of passive solar communications. Form and quality of information are discussed in terms of the stages of an innovation adoption decision-making process. Several communication-related barriers which impede the commercialization of passive solar are discussed and general information and education responses are suggested. The paper ends with a statement of precepts which should guide passive solar communication programs.
- Research Organization:
- National Renewable Energy Laboratory (NREL), Golden, CO
- Sponsoring Organization:
- USDOE Office of Energy Efficiency and Renewable Energy (EERE)
- DOE Contract Number:
- AC36-08GO28308
- OSTI ID:
- 5766418
- Report Number(s):
- SERI/TP-69-412
- Country of Publication:
- United States
- Language:
- English
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COMMERCIALIZATION
DECISION MAKING
HEATING SYSTEMS
INFORMATION NEEDS
PASSIVE SOLAR HEATING SYSTEMS
PUBLIC OPINION
SOLAR HEATING SYSTEMS
TECHNOLOGY TRANSFER
commercialization
decision making
heating systems
information needs
passive solar heating systems
public opinion
solar heating systems
technology transfer