Solar industry advertising guidelines. Task III

Technical Report · Tue Sep 01 00:00:00 EDT 1981

OSTI ID:5440256

Hostetler, J S

The purpose of these guidelines is to acquaint SEIA members with basic principles of Federal Trade Commission (FTC) law related to advertising and sales representations in order to assist SEIA members in insuring that their advertising is fair and accurate when assessed against FTC standards, thereby avoiding potentially costly FTC action. The following are discussed: the nature of advertising, when is an advertisement deceptive, advertising of product certification and testing results, substantiation for advertising claims, advertising of tax credits, warranty advertising, potential liabilities under the FTC Act, and recommendations for avoiding FTC action. (MHR)

• Research Organization: Solar Energy Industries Association, Washington, DC (USA)
• DOE Contract Number: FG03-80CS30612
• OSTI ID: 5440256
• Report Number(s): DOE/CS/30612-T6; ON: DE82008274
• Country of Publication: United States
• Language: English

Related Subjects

14 SOLAR ENERGY
29 ENERGY PLANNING
POLICY AND ECONOMY
SOLAR EQUIPMENT
ADVERTISING
SOLAR INDUSTRY
CONSUMER PROTECTION
INSTALLATION
LAWS
RECOMMENDATIONS
TAX CREDITS
TRADE
US DOC
EQUIPMENT
INDUSTRY
NATIONAL ORGANIZATIONS
US ORGANIZATIONS
140400* - Solar Energy- Environmental Aspects
299001 - Energy Planning & Policy- Solar- (1989-)