Report on the feasibility of coupling research and marketing strategies

Technical Report · Thu Oct 31 23:00:00 EST 1991

OSTI ID:5412237

The Senate Committee on Appropriations requested in its Committee Report on the FY1991 Appropriations for Interior and Related Agencies (P.L.101--534) that the Department of Energy prepare a report on the feasibility of coupling research and marketing strategies more closely, especially for the buildings and community systems program.'' This report is submitted in response to that request. The mission of the Office of Conservation and Renewable Energy (CE) is to develop and promote the adoption of cost-effective renewable energy and energy efficiency technologies and practices in conjunction with the States and with partners in the transportation, industrial, utility, and building sectors for the benefit of economic competitiveness, energy security, and environmental quality. To achieve this mission, basic and applied research is conducted on a variety of promising technologies with near- and long-term potential for making a contribution to the country's energy supply. The ultimate goal of this research is the transfer and commercialization of successful renewable and energy efficiency technologies to the targeted end- users. As such, marketing is an integral and critical component of CE's overall R D strategy. Marketing within Ce is integrated into the process of developing a technology from concept to commercialization. For a new technology to successfully enter the marketplace as a viable competitor, marketing must occur throughout the Research and Development (R D) process to tailor the technology's development to the needs of the end-users and the characteristics of the market. The CE marketing effort can be thought of as a continuum, a chain of activities that serve to stimulate industry involvement in the development of new technologies and maximize their eventual commercial acceptance.

• Research Organization: USDOE Assistant Secretary for Conservation and Renewable Energy, Washington, DC (United States)
• Sponsoring Organization: DOE; USDOE, Washington, DC (United States)
• OSTI ID: 5412237
• Report Number(s): DOE/CE-0350; ON: DE92012387
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
290500 -- Energy Planning & Policy-- Research
Development
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& Commercialization
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320000* -- Energy Conservation
Consumption
& Utilization
COMMERCIALIZATION
ECONOMICS
EFFICIENCY
ENERGY CONSERVATION
ENERGY EFFICIENCY
FEASIBILITY STUDIES
MARKETING
NATIONAL ORGANIZATIONS
RESEARCH PROGRAMS
TECHNOLOGY TRANSFER
TECHNOLOGY UTILIZATION
US DOE
US ORGANIZATIONS