The Hood River Story : Marketing a Conservation Project : Final Report.

Technical Report · Tue Sep 01 04:00:00 EDT 1987

OSTI ID:5258680

Kaplon, Shellie

This report presents the marketing efforts behind the Hood River Conservation Project (the Project). The Project was a research effort designed to identify and systematically document the effects and retrofit potential of conservation when rapidly implemented within a limited geographic area. Super-weatherization measures were installed in 85 percent of all qualified households at virtually no cost to the homeowner. The goals of the project were to determine the maximum penetration rate of weatherization participation and measures within a limited period of time; the relative effectiveness of various approaches to conservation marketing; the characteristics of community social interaction and impacts under maximum conservation conditions; the costs associated with the development and conduct of a maximum conservation effort; and the effects of conservation on distribution and transmission systems, load management, and savings. The purpose of this volume is to present the marketing efforts of the Project (drawing from the community assessment, marketing plan, and promotional plan) and their impact in achieving program goals (defined as participation, measures penetration, and pre- and posttest survey results). 20 refs, 8 figs., 10 tabs.

• Research Organization: Pacific Power and Light Co., Portland, OR (USA)
• Sponsoring Organization: US Bonneville Power Administration
• DOE Contract Number: AC79-83BP11287
• OSTI ID: 5258680
• Report Number(s): DOE/BP-11287-13; ON: DE88008503
• Country of Publication: United States
• Language: English

Related Subjects

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320107* -- Energy Conservation
Consumption
& Utilization-- Building Systems-- (1987-)
ADVERTISING
BUILDINGS
DEMOGRAPHY
DEMONSTRATION PROGRAMS
DOCUMENT TYPES
Dwellings - Energy conservation - Marketing
FEDERAL REGION X
HOUSES
MARKETING
NORTH AMERICA
OREGON
PROGRESS REPORT
RESIDENTIAL BUILDINGS
USA
WEATHERIZATION