How to ride the price roller coaster without falling out

Journal Article · Fri Nov 01 04:00:00 EST 1996 · Fueloil and Oil Heat with Air Conditioning

OSTI ID:525849

Goldberg, R ^[1]

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1. Warm Thoughts Communications, Secaucus, NJ (United States)

Some fuel oil marketing strategies are discussed. These are as follows: (1) play to win, (2) be pro-active, and (3) be open, don`t let the people dictate pricing strategy, reach out much more often than usual to update the customers, build this into the thinking and budget now, arm yourself with the facts and figures that tell your side of the story, fill your communications with sentiment that reinforces that you appreciate their difficulty, and find ways to show them that you are on their side, now is an exceptional time to show you care by setting up a program to help those in need, don`t wait too long to follow the wholesale price, educate your staff about what`s happening, and track real customer losses closely, as well as margin losses.

• OSTI ID: 525849
• Journal Information: Fueloil and Oil Heat with Air Conditioning, Journal Name: Fueloil and Oil Heat with Air Conditioning Journal Issue: 10 Vol. 55; ISSN 1060-9725; ISSN FOHCEU
• Country of Publication: United States
• Language: English

Related Subjects

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ATTITUDES
HEATING OILS
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MARKETING
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