Purchase intention, purchase behavior and the active solar market: a follow-up study. Final report

Technical Report · Sat May 01 04:00:00 EDT 1982

OSTI ID:5252199

Johnston, P E; Lilien, G L

By following up on some prior respondents to solar surveys, solar energy purchase intentions are related to actual purchase behavior. Also examined is the relationship between attitudinal and demographic variables and trends in intention variables. Two sets of data are analyzed. The first set was collected in the spring of 1980. The method used was an initial telephone survey followed by a mailing to each participating respondent. The mailing included information about active solar energy systems and a mail questionnaire for the respondent ot complete and return. The early study examined the homeowners' awareness of active solar energy systems, awareness of federal and state incentives for installing solar equipment, attitudes and beliefs about active solar systems, likelihood of purchasing a solar system in the short and long term, and demographics. The second set is a followup of 343 cases selected from the earlier study. (LEW)

• Research Organization: Neomathics, Inc., Cambridge, MA (USA)
• DOE Contract Number: AC03-81CS30571
• OSTI ID: 5252199
• Report Number(s): DOE/CS/30571-T3; ON: DE82016646
• Country of Publication: United States
• Language: English

Related Subjects

14 SOLAR ENERGY
140300* -- Solar Energy-- Economic
Industrial
& Business Aspects
ATTITUDES
DEMOGRAPHY
ENERGY SYSTEMS
EQUIPMENT
HEATING SYSTEMS
MARKETING RESEARCH
SOLAR EQUIPMENT
SOLAR HEATING SYSTEMS
SURVEYS