Marketing plan to accelerate the use of vanpools

Technical Report · Thu Dec 01 04:00:00 EST 1977

DOI:https://doi.org/10.2172/5123658· OSTI ID:5123658

This manual translates the success of a few companies' vanpool programs into a prototype for national expansion. It attempts to present and analyze the dynamics of the vanpool market--i.e., the conditions which create demand (market) for the product (vanpools), factors which stimulate and impede the growth of this market, supportive governmental actions/incentives desired by prospective vanpool companies, and forecasts of market conditions which would impact upon the viability of vanpools. A companion manual, ''Vanpool Implementation Manual,'' explains the concept of vanpooling and its benefits to both employers and employees, while serving as a practical guide for the implementation of such a program.

• Research Organization: Grey Advertising, Inc., New York (USA)
• OSTI ID: 5123658
• Report Number(s): HCP/M60437-1
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
291000* -- Energy Planning & Policy-- Conservation
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
320203 -- Energy Conservation
Consumption
& Utilization-- Transportation-- Land & Roadway
CARPOOLING
DEMAND FACTORS
DOCUMENT TYPES
ECONOMICS
EMPLOYMENT
ENERGY CONSERVATION
FEDERAL ASSISTANCE PROGRAMS
FINANCIAL INCENTIVES
FORECASTING
FUELS
GASOLINE
IMPLEMENTATION
INDUSTRIAL PLANTS
INDUSTRY
MANUALS
PETROLEUM PRODUCTS
PUBLIC RELATIONS
VANPOOLING
VIABILITY
WORK