Airport electrotechnology resource guide. Final report
- Energy Research Group, Inc., Waltham, MA (United States)
Electrotechnologies offer utilities a cutting edge marketing tool to work with airport customers to increase passenger comfort, and achieve environmental and economic goals. At the same time, utility objectives such as customer retention, and revenue and sales goals can be enhanced. This guide provides electric utility marketing staff with the necessary information to market electrotechnologies in airport applications. The airport industry is profiled and an overview of airport building, infrastructure technologies and electric vehicles is provided. In addition, the guide offers market strategies for customer targeting, market research, market plan development and development of trade ally partnerships.
- Research Organization:
- Electric Power Research Inst. (EPRI), Palo Alto, CA (United States); Energy Research Group, Inc., Waltham, MA (United States)
- Sponsoring Organization:
- Electric Power Research Inst., Palo Alto, CA (United States)
- OSTI ID:
- 362644
- Report Number(s):
- EPRI-TR-108050-R1; TRN: AHC29926%%299
- Resource Relation:
- Other Information: PBD: Jun 1998
- Country of Publication:
- United States
- Language:
- English
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