Estimating customer preferences for new pricing products. Final report
- AAG and Associates, Moraga, CA (United States)
This report summarizes the results of a review of various methods to analyze customer preferences for electric service pricing products. The purpose of this study was to evaluate different techniques for analyzing preferences for electric service and pricing products in a competitive retail electricity market. In this market, competing providers will offer a variety of electric services under different price structures, and customers will face the decision of choosing a single electric service provider and pricing plan. The service and price characteristics that utilities offer will largely determine their market shares and profitability. Understanding preferences will be critical to quantifying the effects of service and pricing attributes on market share and profitability in the deregulated retail electricity market.
- Research Organization:
- Electric Power Research Inst., Palo Alto, CA (United States); AAG and Associates, Moraga, CA (United States)
- Sponsoring Organization:
- Electric Power Research Inst., Palo Alto, CA (United States)
- OSTI ID:
- 355079
- Report Number(s):
- EPRI-TR--111483
- Country of Publication:
- United States
- Language:
- English
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