WWREX: A case study in the development of Internet E-Commerce in the energy industry
- Per-Se Technologies, Columbia, MD (United States)
Even more so than the World Wide Web, the utility industry is undergoing a massive deregulation that is turning it into a Wild West environment that has fostered fierce competition, new technology and new services in the energy marketplace. It has become increasingly complex for consumers, suppliers and utilities to buy and sell energy at the best prices. With the help of the Internet, Per-Se Technologies and North American Power have developed the World Wide Retail Energy eXchange (WWREX): a real-time, Web-based electronic commerce application that matches suppliers of electricity and natural gas with potential customers online. This service is the first online application to facilitate the buying and selling of energy via the Internet. Designed to take advantage of the deregulated utilities marketplace, REX benefits multiple market players. With REX, business energy consumers can buy energy at the best price, from multiple suppliers and with significant time and cost reductions. Suppliers can instantly access new customer bases and close efficient, bulk transactions without the traditional sales and marketing costs associated with selling to a diverse set of consumers. The challenges and solutions of this project illustrate the technologies and techniques in creating a viable E-Commerce application. The resulting system provides effective electronic commerce and solves a critical business need at a relatively low cost.
- OSTI ID:
- 318917
- Report Number(s):
- CONF-980426-; TRN: IM9909%%114
- Resource Relation:
- Conference: American power conference, Chicago, IL (United States), 14-16 Apr 1998; Other Information: PBD: 1998; Related Information: Is Part Of Proceedings of the American Power Conference: Volume 60-1; McBride, A.E. [ed.] [Illinois Inst. of Tech., Chicago, IL (United States)]; PB: 613 p.
- Country of Publication:
- United States
- Language:
- English
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