The Influence of Demographic Variables on the Pooled Rideshare Acceptance Model Multigroup Analyses (PRAMMA)

Gangadharaiah, Rakesh; Brooks, Johnell O.; Rosopa, Patrick J.; Boor, Lisa; Kolodge, Kristin; Paul, Joseph; Su, Haotian; Jia, Yunyi

doi:10.3390/su17094196

The Influence of Demographic Variables on the Pooled Rideshare Acceptance Model Multigroup Analyses (PRAMMA)

Journal Article · Mon May 05 20:00:00 EDT 2025 · Sustainability (Basel)

DOI:https://doi.org/10.3390/su17094196· OSTI ID:2564776

; Brooks, Johnell O.; ; Boor, Lisa; ; Paul, Joseph; ;

Building on our prior research with a national survey sample of 5385 US participants, the Pooled Rideshare Acceptance Model (PRAM) was built upon two factor analyses. This exploratory study extends the PRAM framework using the Pooled Rideshare Acceptance Model Multigroup Analyses (PRAMMA) to examine how 16 demographic variables influence and interact with the acceptance of Pooled Rideshare (PR), filling a gap in understanding user segmentation and personalization. Using a national sample of 5385 US participants, this methodological approach allowed for the evaluation of how PRAM variables such as safety, privacy, service experience, and environmental impact vary across diverse groups, including gender, generation, driver’s license, rideshare experience, education level, employment status, household size, number of children, income, vehicle ownership, and typical commuting practices. Factors such as convenience, comfort, and passenger safety did not show significant differences across the moderators, suggesting their universal importance across all demographics. Furthermore, geographical differences did not significantly impact the relationships within the model, suggesting consistent relationships across different regions. The findings highlight the need to move beyond a “one size fits all” approach, demonstrating that tailored strategies may be crucial for enhancing the adoption and satisfaction of PR services among various demographic groups. The analyses provide valuable insight for policymakers and rideshare companies looking to optimize their services and increase user engagement in PR.

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Sponsoring Organization:: USDOE

Grant/Contract Number:: EE0009205

OSTI ID:: 2564776

Alternate ID(s):: OSTI ID: 3014114

Journal Information:: Sustainability (Basel), Journal Name: Sustainability (Basel) Journal Issue: 9 Vol. 17; ISSN SUSTDE; ISSN 2071-1050

Publisher:: MDPI AGCopyright Statement

Country of Publication:: Switzerland

Language:: English

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