Impacts of non-residential solar on residential adoption decisions

O'Shaughnessy, Eric; Barbose, Galen; Grayson, Alexandra; Ferrall-Wolf, Isa; Sunter, Deborah

doi:10.3389/fsuep.2023.1203517

Title: Impacts of non-residential solar on residential adoption decisions

Journal Article · Thu Nov 16 00:00:00 EST 2023 · Frontiers in Sustainable Energy Policy

DOI:https://doi.org/10.3389/fsuep.2023.1203517· OSTI ID:2323272

O'Shaughnessy, Eric ^[1]; Barbose, Galen ^[1]; Grayson, Alexandra ^[2]; Ferrall-Wolf, Isa ^[3]; Sunter, Deborah ^[4]

Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States)
Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); Univ. of California, Berkeley, CA (United States)
National Renewable Energy Laboratory (NREL), Golden, CO (United States)
Tufts Univ., Medford, MA (United States)

Household decisions to adopt rooftop solar photovoltaics are partly driven by social influence. Previous research on solar adoption influence has focused on influence among residential peers. Here, we expand the framework of solar adoption influence by exploring the influence of non-residential installations on residential adoption decisions. We use staggered differences-in-differences to estimate non-residential influence effects using a large data sample of residential adoptions. We also critically evaluate prevailing frameworks for solar adoption influence. We find that non-residential installations are associated with accelerated residential adoption rates, on the order of 0.4 additional residential adoptions per quarter per non-residential installation. We show that non-residential systems exert a continuous, long-term influence on residential adoption decisions. We explore separate results and influence mechanisms for solar installed on commercial buildings, government buildings, and houses of worship. The results suggest that non-residential solar adopters could serve as partners in policies to “seed” residential adoption in underserved communities.

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Research Organization:: National Renewable Energy Laboratory (NREL), Golden, CO (United States); Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States)

Sponsoring Organization:: USDOE Office of Energy Efficiency and Renewable Energy (EERE), Renewable Power Office. Solar Energy Technologies Office

Grant/Contract Number:: AC36-08GO28308; AC02-05CH11231; 38444

OSTI ID:: 2323272

Report Number(s):: NREL/JA-7A40-85800; MainId:86573; UUID:1219ccbf-bd3e-4fa1-9b89-f9916e5a4180; MainAdminId:72069

Journal Information:: Frontiers in Sustainable Energy Policy, Vol. 2; ISSN 2813-4982

Publisher:: Frontiers Media S.A.Copyright Statement

Country of Publication:: United States

Language:: English

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14 SOLAR ENERGY
29 ENERGY PLANNING, POLICY, AND ECONOMY
adoption
behavior
influence
peer effects
solar

Title: Impacts of non-residential solar on residential adoption decisions

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