2050: A Pricing Odyssey
Journal Article
·
· Electricity Journal
The author uses the Rip Van Winkle approach favored by marketers to gaze, clear-eyed, into the future - say, the year 2050 - to visualize alternative demand-response possibilities. Dare we go California Dreamin' of a distant utopia - or is it inevitable that pricing myopia will keep us from attaining the fulfillment of many of our career goals? (author)
- OSTI ID:
- 20843294
- Journal Information:
- Electricity Journal, Vol. 19, Issue 8; Other Information: Elsevier Ltd. All rights reserved; ISSN 1040-6190
- Country of Publication:
- United States
- Language:
- English
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