Citizens Utilities Company's successful residential new construction market transformation program
Citizens Utilities Company, Arizona Electric Division (CUC/AED) fielded a Residential New Construction Program (RNC) in the forth quarter of 1994 that had been designed from conception as a market transformation program. The CUC RNC Program encouraged builders to adopt energy efficient building practices for new homes by supplying builders estimates of energy savings, supplying inspections services to assist builders in applying energy efficient building practices while verifying compliance, and posting and promoting the home as energy efficient during the sales period. Measures generally required to qualify for the program were R-38 ceiling insulation, R-21 wall insulation, polysealing of all infiltration gaps during construction, well sealed air-conditioning ducts, and an air conditioner Seasonal Energy Efficiency Rating (SEER) of 11.0 or greater. In less than two years the program achieved over 17% market penetration without offering rebates to builders. This paper reviews the design of the program, including a discussion of the features felt to be primarily responsible for its success. It reviews the levels of penetration achieved, free-ridership, spillover, and market barriers encountered. Finally it proposes improvements to the program designed to carry it the next step toward a self-sustaining market transformation program.
- Research Organization:
- Equipoise Consulting Inc. (US)
- OSTI ID:
- 20001761
- Report Number(s):
- CONF-980815-; TRN: IM0001%%198
- Resource Relation:
- Conference: 1998 ACEEE Summer Study on Energy Efficiency in Buildings, Pacific Grove, CA (US), 08/23/1998--08/28/1998; Other Information: 10 volume set available for $200.00; PBD: 1998; Related Information: In: 1998 ACEEE summer study on energy efficiency in buildings: Proceedings, [3100] pages.
- Country of Publication:
- United States
- Language:
- English
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