Wired to the web

Journal Article · Wed Nov 01 04:00:00 EST 1995 · Electric Perspectives

OSTI ID:160211

Stoddard, B C

Once the domain of engineering techies and university computer gurus, the Internet has taken a popular route into business and homes. With the breakthrough of the World Wide Web (the Web), use of the Internet has grown astonishingly, doubling each year for the last couple of years. Many think that Internet usage is shallow and short term, but other companies are becoming less skeptical. Marketing and communications are two reasons why utilities, businesses, and organizations of all sorts are setting up shop on the Web. Corporation and associations have established home pages where a company can disseminate information about itself. the number of Web sites doubles every 53 days. Electric utilities have taken note of the number of users and about 40 had developed home pages as of Labor Day. This article examines some of these utilities and how they are using their Web sites to provide not only standard corporate information, press releases, and financial information, but also to personalize their contact with their customer base.

• OSTI ID: 160211
• Journal Information: Electric Perspectives, Journal Name: Electric Perspectives Journal Issue: 6 Vol. 20; ISSN 0364-474X; ISSN ELPED9
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
99 GENERAL AND MISCELLANEOUS
BUSINESS
COMMUNICATIONS
COMPUTER NETWORKS
ELECTRIC UTILITIES
INFORMATION DISSEMINATION
MARKETING