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Green Power Marketing in the United States: A Status Report, Sixth Edition

Technical Report ·
DOI:https://doi.org/10.2172/15005528· OSTI ID:15005528
;
Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 350 investor-owned utilities, rural electric cooperatives, and other publicly owned utilities in 33 states offer green power programs. This report provides an overview of green power marketing activity in the United States. It describes green power product offerings, consumer response, and recent industry trends. The three distinct markets for green power are discussed in turn.
Research Organization:
National Renewable Energy Lab., Golden, CO. (US)
Sponsoring Organization:
US Department of Energy (US)
DOE Contract Number:
AC36-99GO10337;
OSTI ID:
15005528
Report Number(s):
NREL/TP-620-35119
Country of Publication:
United States
Language:
English

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Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
54 ENVIRONMENTAL SCIENCES
ANALYSIS
BLAIR SWEZEY
COMPETITIVE ELECTRICITY MARKETS
COMPETITIVE GREEN POWER MARKETING
COOPERATIVES
CROSSCUTTING
DISTRIBUTED ENERGY AND ELECTRICITY RELIABILITY
ELECTRIC UTILITIES
ELECTRICITY
ENERGY ANALYSIS
GREEN POWER
GREEN POWER MARKETING
GREEN PRICING
GREEN PRICING PROGRAMS
LORI BIRD
MARKET
MARKETING
RECS
RENEWABLE ENERGY CERTIFICATES
RENEWABLE ENERGY SOURCES
RETAIL GREEN ENERGY CERTIFICATE PRODUCTS
RETAIL GREEN POWER PRODUCTS
UTILITY GREEN PRICING ACTIVITY
WIND AND HYDROPOWER TECHNOLOGIES