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Title: My Green Car: Painting Motor City Green (Ep. 2) – DOE Lab-Corps Video Series

Abstract

The Lab’s MyGreenCar team kicks off its customer discovery process in Detroit with a business boot camp designed for scientists developing energy-related technologies. Customer interviews lead to late night discussions and insights on less-than-receptive consumers. Back in Berkeley, the team decides to fine tune targeted customer segments. What makes a new technology compelling enough to transition out of the lab and become a consumer product? That’s the question Berkeley Lab researchers Samveg Saxena, Nihar Shah, and Dana Hansen plus industry mentor Russell Carrington set out to answer for MyGreenCar, an app providing personalized fuel economy or electric vehicle range estimates for consumers researching new cars. DOE’s Lab-Corps program offered the technology team some answers. The EERE-funded program, based on the National Science Foundation’s I-Corps™ model for entrepreneurial training, provides tools and training to move energy-related inventions to the marketplace. During Lab-Corp’s intensive six-week session, technology teams interview 100 customer and value chain members to discover which potential products based on their technologies will have significant market pull. A six video series follows the MyGreenCar team’s Lab-Corps experience, from pre-training preparation with the Lab’s Innovation and Partnerships Office through the ups and downs of the customer discovery process. Will the appmore » make it to the marketplace? You’ll just have to watch.« less

Authors:
; ;
Publication Date:
Research Org.:
LBNL (Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States))
Sponsoring Org.:
USDOE Office of Energy Efficiency and Renewable Energy (EERE)
OSTI Identifier:
1327970
Resource Type:
Multimedia
Country of Publication:
United States
Language:
English
Subject:
42 ENGINEERING; MY GREEN CAR; FUEL ECONOMY; LAB-CORP; NEW CAR CUSTOMERS

Citation Formats

Saxena, Samveg, Shah, Nihar, and Hansen, Dana. My Green Car: Painting Motor City Green (Ep. 2) – DOE Lab-Corps Video Series. United States: N. p., 2016. Web.
Saxena, Samveg, Shah, Nihar, & Hansen, Dana. My Green Car: Painting Motor City Green (Ep. 2) – DOE Lab-Corps Video Series. United States.
Saxena, Samveg, Shah, Nihar, and Hansen, Dana. 2016. "My Green Car: Painting Motor City Green (Ep. 2) – DOE Lab-Corps Video Series". United States. doi:. https://www.osti.gov/servlets/purl/1327970.
@article{osti_1327970,
title = {My Green Car: Painting Motor City Green (Ep. 2) – DOE Lab-Corps Video Series},
author = {Saxena, Samveg and Shah, Nihar and Hansen, Dana},
abstractNote = {The Lab’s MyGreenCar team kicks off its customer discovery process in Detroit with a business boot camp designed for scientists developing energy-related technologies. Customer interviews lead to late night discussions and insights on less-than-receptive consumers. Back in Berkeley, the team decides to fine tune targeted customer segments. What makes a new technology compelling enough to transition out of the lab and become a consumer product? That’s the question Berkeley Lab researchers Samveg Saxena, Nihar Shah, and Dana Hansen plus industry mentor Russell Carrington set out to answer for MyGreenCar, an app providing personalized fuel economy or electric vehicle range estimates for consumers researching new cars. DOE’s Lab-Corps program offered the technology team some answers. The EERE-funded program, based on the National Science Foundation’s I-Corps™ model for entrepreneurial training, provides tools and training to move energy-related inventions to the marketplace. During Lab-Corp’s intensive six-week session, technology teams interview 100 customer and value chain members to discover which potential products based on their technologies will have significant market pull. A six video series follows the MyGreenCar team’s Lab-Corps experience, from pre-training preparation with the Lab’s Innovation and Partnerships Office through the ups and downs of the customer discovery process. Will the app make it to the marketplace? You’ll just have to watch.},
doi = {},
journal = {},
number = ,
volume = ,
place = {United States},
year = 2016,
month = 9
}
  • One key difference between a great technology that stays in the lab and one that reaches the marketplace is customer interest. In Episode 1, the Lab’s MyGreenCar team gets ready to step outside the lab and test their technology’s value to consumers in a scientific way. What makes a new technology compelling enough to transition out of the lab and become a consumer product? That’s the question Berkeley Lab researchers Samveg Saxena, Nihar Shah, and Dana Hansen plus industry mentor Russell Carrington set out to answer for MyGreenCar, an app providing personalized fuel economy or electric vehicle range estimates formore » consumers researching new cars. DOE’s Lab-Corps program offered the technology team some answers. The EERE-funded program, based on the National Science Foundation’s I-Corps™ model for entrepreneurial training, provides tools and training to move energy-related inventions to the marketplace. During Lab-Corp’s intensive six-week session, technology teams interview 100 customer and value chain members to discover which potential products based on their technologies will have significant market pull. A six video series follows the MyGreenCar team’s Lab-Corps experience, from pre-training preparation with the Lab’s Innovation and Partnerships Office through the ups and downs of the customer discovery process. Will the app make it to the marketplace? You’ll just have to watch.« less
  • The researcher team finds enthusiastic consumers at familiar Berkeley hangouts. Then Industry Mentor Russell Carrington pushes the group to consider who will pay for the information the fuel economy app provides. What makes a new technology compelling enough to transition out of the lab and become a consumer product? That’s the question Berkeley Lab researchers Samveg Saxena, Nihar Shah, and Dana Hansen plus industry mentor Russell Carrington set out to answer for MyGreenCar, an app providing personalized fuel economy or electric vehicle range estimates for consumers researching new cars. DOE’s Lab-Corps program offered the technology team some answers. The EERE-fundedmore » program, based on the National Science Foundation’s I-Corps™ model for entrepreneurial training, provides tools and training to move energy-related inventions to the marketplace. During Lab-Corp’s intensive six-week session, technology teams interview 100 customer and value chain members to discover which potential products based on their technologies will have significant market pull. A six video series follows the MyGreenCar team’s Lab-Corps experience, from pre-training preparation with the Lab’s Innovation and Partnerships Office through the ups and downs of the customer discovery process. Will the app make it to the marketplace? You’ll just have to watch.« less
  • The third annual ARPA-E Energy Innovation Summit was held in Washington D.C. in February, 2012. The event brought together key players from across the energy ecosystem - researchers, entrepreneurs, investors, corporate executives, and government officials - to share ideas for developing and deploying the next generation of energy technologies. A few videos were selected for showing during the Summit to attendees. These 'performer videos' highlight innovative research that is ongoing and related to the main topics of the Summit's sessions. Featured in this video are Sanjoy Banerjee, Director of CUNY Energy Institute and Dan Steingart (Assistant Professor of Chemical Engineering,more » CUNY). The City University of New York's Energy Institute, with the help of ARPA-E funding, is creating safe, low cost, rechargeable, long lifecycle batteries that could be used as modular distributed storage for the electrical grid. The batteries could be used at the building level or the utility level to offer benefits such as capture of renewable energy, peak shaving and microgridding, for a safer, cheaper, and more secure electrical grid.« less
  • The National Energy Technology Laboratory has established an agreement to help the City of Pittsburgh improve its energy infrastructure.
  • NETL has implemented research at its HyPer Facility. HyPer is the world’s leading hybrid systems laboratory.