The green advantage: Corporate environmentalism in the 1990s
- Union Carbide Corporation, Danbury, CT (United States)
In the early days of the green movement, there was a perception in industry that environmentalism was simply another weapon being exploited by people who were anti-business. Business resisted clamors for change until a generation of catastrophes changed a lot of minds. Today, business operates in a different arena, with a new set of rules. If they make products that harm the environment, consumers will look for ways to do without them. If protecting the environment is not part of the business strategy, investors and analysts will shun the stock. The revolution in public thinking and perception has taught business that environmental protection must become a competitive strength. There is no better way for industry to do business than by preventing pollution before it happens.
- OSTI ID:
- 121714
- Journal Information:
- Water Environment and Technology, Vol. 4, Issue 7; Other Information: PBD: Jul 1992
- Country of Publication:
- United States
- Language:
- English
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