Mycogen magically turns around agrigenetics
- Kidd & Company, Shorewood, WI (United States)
This short article describes how Mycogen, which acquired Agrigenetics/Lubrizol`s seed industry in the 1993, finally turned a profit after drastic sales and brand consolidation updates. Lubrizol is a supplier of lubricant additives to the energy industry. Until Mycogen turned it around, Agrigenetics stood as a stark example of the unfulfilled dreams plaguing agbiotech.
- OSTI ID:
- 110946
- Journal Information:
- Bio/Technology, Vol. 13, Issue 5; Other Information: PBD: May 1995
- Country of Publication:
- United States
- Language:
- English
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