Mining User Dwell Time for Personalized Web Search Re-Ranking
- ORNL
- University of Hong Kong, The
We propose a personalized re-ranking algorithm through mining user dwell times derived from a user's previously online reading or browsing activities. We acquire document level user dwell times via a customized web browser, from which we then infer conceptword level user dwell times in order to understand a user's personal interest. According to the estimated concept word level user dwell times, our algorithm can estimate a user's potential dwell time over a new document, based on which personalized webpage re-ranking can be carried out. We compare the rankings produced by our algorithm with rankings generated by popular commercial search engines and a recently proposed personalized ranking algorithm. The results clearly show the superiority of our method. In this paper, we propose a new personalized webpage ranking algorithmthrough mining dwell times of a user. We introduce a quantitative model to derive concept word level user dwell times from the observed document level user dwell times. Once we have inferred a user's interest over the set of concept words the user has encountered in previous readings, we can then predict the user's potential dwell time over a new document. Such predicted user dwell time allows us to carry out personalized webpage re-ranking. To explore the effectiveness of our algorithm, we measured the performance of our algorithm under two conditions - one with a relatively limited amount of user dwell time data and the other with a doubled amount. Both evaluation cases put our algorithm for generating personalized webpage rankings to satisfy a user's personal preference ahead of those by Google, Yahoo!, and Bing, as well as a recent personalized webpage ranking algorithm.
- Research Organization:
- Oak Ridge National Laboratory (ORNL)
- Sponsoring Organization:
- ORNL LDRD Director's R&D
- DOE Contract Number:
- AC05-00OR22725
- OSTI ID:
- 1022651
- Country of Publication:
- United States
- Language:
- English
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