Public Response to Residential Grid-Tied PV Systems in Colorado: A Qualitative Market Assessment
- National Renewable Energy Lab. (NREL), Golden, CO (United States)
The early adopters of residential grid-tied photovoltaics (PV) have complex motivations to pay today's costs, including altruistic, environmental, and financial reasons. Focused interviews were conducted with a self-selected purposive sample interested in purchasing 2-kW or 3-kW PV systems with an installed cost of $8,000 to $12,000. The sample tended to be men or married couples ranging in age from their early thirties to their mid-eighties; professionals, managers, or small business owners; relatively financially secure, with experience with energy efficiency and renewable energy. Product attributes they preferred were net metering, warranties, guarantees, utility financing, maintenance, an option to own or lease, a battery option, and an aesthetically pleasing system. Potential PV customers needed more information before making a purchase decision.
- Research Organization:
- National Renewable Energy Lab. (NREL), Golden, CO (United States)
- Sponsoring Organization:
- USDOE Office of Energy Efficiency and Renewable Energy (EERE)
- DOE Contract Number:
- AC36-08GO28308
- OSTI ID:
- 1114071
- Report Number(s):
- NREL/TP-550-24004
- Country of Publication:
- United States
- Language:
- English
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