What you know can help you: Developing utility market intelligence systems
Utilities must distinguish themselves and their products to existing and potential customers to compete with neighboring utilities, independent power producers, and other non-utility energy providers. Developing a market intelligence system is a necessary element to successfully identifying and marketing new products, services, and pricing strategies that are attractive to specific customers and markets. Utilities have access to a wealth of information on customers and competitors. This information is buried in existing market and load research studies, load forecasting databases, new service orders, customer account manager files, newspapers and periodicals, regulatory filings, and other public documents. The problem is the data are incomplete, decentralized, and in a format that inhibits the effective use of such information by the appropriate decision makers. A market intelligence system helps organize existing data, provides a systematic approach to identifying and collecting additional data, and facilitates the analysis and timely reporting of information.
- OSTI ID:
- 192186
- Report Number(s):
- CONF-9501113-; TRN: 96:001030-0002
- Resource Relation:
- Conference: 1995 DA/DSM conference, San Jose, CA (United States), 23-25 Jan 1995; Other Information: PBD: 1995; Related Information: Is Part Of DA/DSM 1995 conference proceedings. Volume 1 and 2; PB: 699 p.
- Country of Publication:
- United States
- Language:
- English
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