Competitive intelligence: Getting to know your competitors like you have never known them before
- Barakat & Chamberlin, Irving, TX (United States)
Competitive intelligence (CI) may be a new concept in the electric utility industry, but as utility competition unfolds, gathering CI will be as common as filing reports with regulatory commissions. CI helps strategic market planners assess their competitor`s strengths, weaknesses, and future actions. This paper shows how to build a CI system and highlights a system created by Barakat & Chamberlin for an electric utility client. To assess a regional competitor, information must be collected about the subject utility using public sources, industry experts, customers, and investment professionals. The next step is to organize relevant qualitative and quantitative information by major topic. The final step is to analyze the information to find patterns or tendencies about the strategic direction of competitors. The CI system created worked well and was made available company-wide so the utility`s employees could assess the competition and make better business decisions.
- Research Organization:
- Electric Power Research Inst. (EPRI), Palo Alto, CA (United States); Synergic Resources Corp., Bala-Cynwyd, PA (United States)
- OSTI ID:
- 102721
- Report Number(s):
- EPRI-TR-104558; TRN: 95:001847-0031
- Resource Relation:
- Other Information: PBD: Nov 1994; Related Information: Is Part Of Proceedings: Sixth Biennial Marketing Research Symposium: Blue sky to bottom line{hor_ellipsis}marketing research, customer value and utility performance; PB: 481 p.
- Country of Publication:
- United States
- Language:
- English
Similar Records
Information agenda for competitive utilities. Final report
Creating competitive advantage by strategic listening