Green Power Marketing in the United States: A Status Report (Eighth Edition)
Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering "green power" options to their customers. Since then, these products have become more prevalent, both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. The second section provides brief descriptions of utility green pricing programs. The third section describes companies that actively market green power in competitive markets and those that market renewable energy certificates nationally or regionally. The final section provides information on a select number of large, nonresidential green power purchasers, including businesses, universities, and government agencies.
- Research Organization:
- National Renewable Energy Lab. (NREL), Golden, CO (United States)
- Sponsoring Organization:
- USDOE
- DOE Contract Number:
- AC36-99-GO10337
- OSTI ID:
- 15020500
- Report Number(s):
- NREL/TP-620-38994
- Country of Publication:
- United States
- Language:
- English
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Green Power Marketing in the United States: A Status Report (2008 Data)
Green Power Marketing in the United States. A Status Report (2008 Data)
Related Subjects
29 ENERGY PLANNING
POLICY AND ECONOMY
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
54 ENVIRONMENTAL SCIENCES
GREEN POWER
GREEN POWER MARKETING
UTILITIES
ELECTRICITY CUSTOMERS
ENERGY INDUSTRY TRENDS
RENEWABLE ENERGY CERTIFICATES
RECS
GREEN POWER PRODUCTS
CONSUMER RESPONSE
UTILITY GREEN PRICING PROGRAMS
Energy Analysis