EERE Showcase Event (Solar Decathlon 2015)
- Orange County Great Park Corporation, Irvine, CA (United States)
The goal of the Orange County Great Park Corporation (Great Park) is to successfully host the U.S. Department of Energy Solar Decathlon 2015. In furtherance of that goal, tasks to be performed within the current reporting period include the following: Task 1.0 Arrange Site Team Visits for January 2015 The Great Park arranged appropriate meeting space for the site team visits over a three-day period, January 8, 2015 through January 10, 2015. Instead of a meeting in Hanger 244, the DOE requested a different meeting space. The working team met in the Operations offices on January 8th. The student teams were welcomed at the City of Irvine’s Lakeview Senior Center on January 9th, and came back on January 10th for breakout sessions. Task 2.0 Outreach Activities The following outreach activities related to the U.S. Department of Energy Solar Decathlon 2015 occurred during and prior to the event: • Promoted the return of the Solar Decathlon 2015 on the City’s website. (cityofirvine.org) • Promoted the return of the Solar Decathlon 2015 through the City’s and Great Park’s social media channels, including Facebook and Twitter. (facebook.com/cityofirvine, facebook.com/orangecountygreatpark, twitter.com/City_of_Irvine, twitter.com/ocgreatpark) • Promoted the return of the Solar Decathlon 2015 and student visit through a City Council Announcement. • Worked to set-up meetings between the U.S. Department of Energy team and potential donors/key stakeholders in Irvine. • Began ICTV filming and coverage of the Solar Decathlon 2015 teams. This includes student team interviews, interview with Richard King and b-roll footage. • Facilitated an interview with Sarah Farrar and the Orange County Register during the recent student visit in January • Information in May was provided to Irvine Unified School District and Tustin Unified School District promoting the three Education Days that the DOE will host during the event. More DOE information is due in August, which will be forwarded to the school districts that will provide important information for school tours. • A promotional ICTV video has been sent through the Irvine Chamber of Commerce and to dozens of businesses in Irvine promoting the Solar Decathlon 2015 and inviting attendance. • Cover story of Fall Inside Irvine magazine detailed teams competing in Solar Decathlon. Magazine goes to more than 100,000 Irvine residences. • Produced public service announcement with KPCC radio to air 9/28-10/16. Outreach also included a web banner on the station’s website. • Full-page advertisements in special sections of the Orange County Register, including UCI 50th Anniversary magazine that went to over 1 million readers of the Register, the Riverside Press Enterprise and the L.A. Times; Best of Orange County magazine; and Solar Decathlon special section. • Full-page ad in Urban Land magazine Sept./Oct. issue. • Produced ad for Irvine Global Village Festival brochure (tens of thousands in attendance at event.) • Ten posters displayed at Irvine Company properties throughout the City, including the Irvine Spectrum Center. • Rack cards promoting Solar Decathlon displayed at Irvine Spectrum Center, Discovery Science Center, Orange County Farm Bureau (at farmers markets) and at City facilities. • Tote bags promoting Solar Decathlon filled with magnets and rack cards on the event distributed at Irvine Global Village Festival, Great Park farmers market and UCI Festival of Discovery; some 8,000 bags handed out. • E-blast from City of Irvine Community Services Department included information on Solar Decathlon. (List contains 51,000 recipients.) • E-blast to Irvine Co. mailing list sent out 9/30. Web banner posted at shopirvinespectrumcenter.com. • E-blast sent to Orange County Register mailing list on 10/6. • Web banner posted on Orange County Register’s homepage. • E-blast sent by Irvine Chamber of Commerce on 10/9. • E-blast using City’s GovDelivery to 2,100 on 10/12. • Produced additional ads for the Orange County Register to fulfill the in-kind agreement between the DOE and the Register: Friday, Oct. 9, Local front page strip ad; Saturday, Oct. 10, half-page Home & Garden section ad; Sunday, Oct. 11, full page Local section ad; Wednesday, Oct. 14, ½ page Main or Local ad; Friday, Oct. 16, full Local or Main section ad; Saturday, Oct. 17, half-page Home & Garden section ad; Sunday Oct. 18, full page Local or Main ad. • Produced two additional Register ads promoting final days of the event: Full page Main or Local ad for Thursday, Oct. 15 and full page ad in Irvine World News weekly publication. • Produced separate press releases on Solar Decathlon, Volunteer Effort, Children’s Activities Area and Final Days. • Produced and distributed Children’s Activities Days rack cards. • Continued to promote the event on the City’s webpage, Great Park webpage and social media channels. • ICTV produced the “Solar Decathlon Minute” videos, which were posted on the City’s YouTube channel and the solardecathlon.gov website. • Four-minute video promoting Solar Decathlon shown on iShuttles in the City in weeks leading up to event. • Promoted a “Business Day” to local businesses in which businesses could sign up for tour led by Solar Decathlon docents. • Access Irvine Special Event Button running 9/28-10/18/15. • Access Irvine Push Notification on 10/15/15. • Facebook ad boost 10/13-10/18.
- Research Organization:
- Orange County Great Park Corporation, Irvine, CA (United States)
- Sponsoring Organization:
- USDOE Office of Energy Efficiency and Renewable Energy (EERE), Renewable Power Office. Solar Energy Technologies Office
- DOE Contract Number:
- EE0006677
- OSTI ID:
- 1347729
- Report Number(s):
- DOE-OCGP-EE0006677
- Country of Publication:
- United States
- Language:
- English
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