Reaching the hip-hop generation: Final (symposium proceedings) report
The goal of this final (closing) report is to capture the flavor of the symposium held March 1 and 2, 1993 in New York City convened by Motivational Educational Entertainment, Inc. (MEE), a black-owned communications research, consulting, and video production company based in Philadelphia, Pennsylvania. The mission of MEE is to understand, reach, and positively affect inner-city youth. Traditional communication approaches from mainstream sources to at-risk youth often don`t account for the unique way youth communicate among themselves and how they relate to the media. This understanding, however, is crucial. To understand youth communication, the people who create and send both entertaining and educational messages to urban youth must be brought into the dialogue. The meeting in New York was intended to provide an important opportunity for senders to meet and evaluate the appropriateness and effectiveness of their messages. In addition, the MEE symposium provided a forum for the continuing public debate about what needs to be done to reach today`s urban teens. Included in this document is a description of symposium goals/objectives, symposium activities, the reaction to and analysis of the symposium, recommendations for future MEE courses of action, and an appendix containing copies of press articles.
- Research Organization:
- MEE Productions, Inc., Philadelphia, PA (United States)
- Sponsoring Organization:
- USDOE, Washington, DC (United States)
- DOE Contract Number:
- FG02-93ER75849
- OSTI ID:
- 10195758
- Report Number(s):
- DOE/ER/75849-1; CONF-9303241-; ON: DE94003535; TRN: 93:004731
- Resource Relation:
- Conference: Motivational Educational Entertainment, Inc (MEE) conference,New York, NY (United States),1-2 Mar 1993; Other Information: PBD: May 1993
- Country of Publication:
- United States
- Language:
- English
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