A familiar ring?
- Market Strategies, Inc., Southfield, MI (United States)
These days, the 1984 divestiture of the regional Bell operating companies from AT&T and the succeeding competitive struggles among long-distance companies and equipment providers seem to ring loud and clear for those in the electric power business. The similarities are compelling: Advancements in technology, the clamor of customers for choice, and other natural pressures in the marketplace challenge the traditional structure of a natural monopoly, creating an opening for competition. Voila, deregulation. To gain expertise from the divestiture experience, several electric utility companies have dialed up former telecommunications executives and managers for their insights, hiring them for key positions in senior management. Veterans of telecommunications have instructive views on the similarities, differences, and lessons learned, especially in the areas of marketing and customer focus.
- OSTI ID:
- 81803
- Journal Information:
- Electric Perspectives, Vol. 20, Issue 3; Other Information: PBD: May-Jun 1995
- Country of Publication:
- United States
- Language:
- English
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