Public goods and private interests: Understanding non-residential demand for green power
This article presents the results of the first large-scale mail survey of non-residential green power customers in the United States. The survey explored the motivations, attitudes, and experiences of 464 business, non-profit, and public-sector customers that have voluntarily opted to purchase - and frequently pay a premium for - renewable electricity. Results of this study should be of value to marketers interested in targeting these customer segments, to policy makers interested in fostering and understanding non-residential demand for green power, and to academics pondering the motivations for firms to engage in such voluntary environmental initiatives.
- Research Organization:
- Ernest Orlando Lawrence Berkeley National Laboratory, Berkeley, CA (US) (US)
- Sponsoring Organization:
- USDOE Assistant Secretary for Energy Efficiency and Renewable Energy (US)
- DOE Contract Number:
- AC03-76SF00098
- OSTI ID:
- 776644
- Report Number(s):
- LBNL-47300; R&D Project: 574615; TRN: AH200116%%217
- Resource Relation:
- Other Information: PBD: 1 Jan 2001
- Country of Publication:
- United States
- Language:
- English
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