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Title: Mass-transit management: a handbook for small cities. Third edition, revised, February 1988. Part 3. Operations. Final report

Technical Report ·
OSTI ID:6847362

The purpose of the revised handbook is to provide information for the management of mass transit in cities operating 101 buses or fewer. A modern, systematic approach to the management of transit firms was worked into the material to improve conventional practices of the transit industry. The small-cities handbook consists of 4 separate volumes/parts. Part 1: Goals, Support and Finance--includes chapters on establishing goals and objectives, understanding the consumer, gaining public support and action, institutionalizing transit as an integral part of the community, and financing transit. Part 2: Management and Control--focuses on management and the control and information devices needed for effective management. Part 3: Operations--covers important areas of day-to-day operations coordinated as the product element in the marketing mix. Part 4: Marketing--addresses promotional activities and the marketing program. The handbook promotes concepts such as results-oriented management, marketing, management-by-objectives. It provides recommendations for policy-making bodies as well as management.

Research Organization:
Indiana Univ., Bloomington (USA). Inst. for Urban Transportation
OSTI ID:
6847362
Report Number(s):
PB-88-209804/XAB
Resource Relation:
Other Information: See also Part 2, PB--88-209796, Part 4, PB--88-209812, and PB--81-249898; Also available in set of 4 reports PC E99, PB--88-209770
Country of Publication:
United States
Language:
English