Legislation helps open up new markets in Europe
Recession may have slowed sales growth and acquisitions in the European water treatment sector, but legislation continues to foster demand for new technologies and products. The strength of this demand has pulled some new players into the European market, notes Mario Jackel, consultant at SRI International (Zurich). Japanese companies, long absent from the European scene, are now represented by water treatment equipment and chemicals group Kurita (Tokyo), which is building a formulated products plant in Viersen, Germany. The group-formerly targeting Eastern Europe-is now progressively shifting its attention toward the Western European boiler and cooling water markets, which has raised a lot of eyebrows. More threatening in the Western European markets is International Water Consulting (IWC), a water treatment company established in 1987 by Huels (Marl, Germany), a subsidiary of the giant Veba oil and energy group. IWC initially served the Veba group but then turned to the Benelux and German markets. [open quotes]Right now they are extending to other Western European countries, and competitors are worried where they may end up,[close quotes] says Jackel. For the most part [open quotes]there are no revolutionary new water treatment chemicals coming down the pipeline,[close quotes] so most water treatment companies are concentrating on service innovations, Jackel says. Nalco Europe (Leiden, the Netherlands), the market leader in Europe with about $370 million in sales, launched its Trasar real-time process monitoring technology in Europe in mid-1992, about six months after the US introduction. There are now more than 20 of the systems operating in Europe, mainly in cooling water applications, says John Sutley, president of Nalco Europe (Leiden, the Netherlands).
- OSTI ID:
- 6473625
- Journal Information:
- Chemical Week; (United States), Vol. 152:18; ISSN 0009-272X
- Country of Publication:
- United States
- Language:
- English
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Related Subjects
29 ENERGY PLANNING
POLICY AND ECONOMY
EUROPE
WATER TREATMENT
LEGISLATION
ECONOMIC IMPACT
CHEMICAL INDUSTRY
EQUIPMENT
FEDERAL REPUBLIC OF GERMANY
MONITORING
NETHERLANDS
DEVELOPED COUNTRIES
INDUSTRY
WESTERN EUROPE
320305* - Energy Conservation
Consumption
& Utilization- Industrial & Agricultural Processes- Industrial Waste Management
290201 - Energy Planning & Policy- Economics- (1992-)