Task assignment No. 3. Solar audience test summary report. [Reactions of viewers to public service advertisements about solar energy]
Audience response to a public service advertisement concerning solar energy was tested. The test was designed to answer four categories of questions: (1) what information on solar energy in general is conveyed by the advertisement. What additional information is desired; (2) what is the reaction of the respondent to specific components or characteristics of the advertisment; (3) how appropriate is the use of the American Indian in conveying the message; and (4) how likely is the respondent to take further action as a result of viewing the advertisment. The rationale and methods for answering each question are discussed. (LEW)
- Research Organization:
- Market Facts, Inc., Washington, DC (USA)
- OSTI ID:
- 6379431
- Report Number(s):
- DOE/TIC-1022135
- Country of Publication:
- United States
- Language:
- English
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